What is the definition of ADS in the hotel industry?
Alternative Distribution System, abbreviate ADS is a term used to explain the circulation via 3rd party sites.
This includes online travel agencies (OTA), travel portal, travel search engines / directories, online hotel consolidators, airline sites with online reservation options.
Examples: Expedia, Orbitz, Priceline, Hotwire, Bookings.com, Opodo
ADS serve as an implicit marketplace where travel record re-sellers can showcase their customers (like Hotels) to the global internet travel spectators.