BAR Pricing Strategy

What is the definition of BAR Pricing Strategy?
A BAR Pricing Strategy is a revenue running strategy, grounded on the Best Available Rate. It is also called a fixed levels approach because, you are going to fix your BAR, meaning the lowest price existing in your hotel and set the other rates according to it. For example, your BAR is set at 100 euros. Your prize program rate will be 50% off the BAR and your OTA price, 30% off the BAR.
Therefore, if the BAR goes up or down, the other prices trail. Different level of BAR can also be set up, conferring to the residence rate.

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