What is the definition of Best Available Rate in the hospitality industry?
BAR stances for Best Available Rate which is the lowermost price of the day that is accessible for guests to book. The BAR rates are available to the universal public, does not need pre-payment and does not enforce cancellation or change penalties and/or fees, other than those levied as a result of a hotel property’s usual cancellation policy.
Best-available-rate (BAR) pricing is an effort to lessen misperception for hotel guests triggered by complex rate plans with many different prices. The BAR rate is in spirit the lowest rate available for each date, and is presented to the guest.
As a result, instead of paying the same price for each room-night, the guest could pay changed prices each night. The rate dispersed will vary to be the same as unrestricted rates available openly on any other channel, comprising online retailers, hotel web sites, the GDS, the CRO or the hotel right. This practice makes it transparent in terms of the prices the hotel is offering directly on its own site versus prices on third party website, such as OTA.