What is the definition of BRG in the hotel industry?
BRG abbreviates for Best Rate Guarantee.
The hotel gives a promise that the room prices set up on their website are the best charges compared to other any other websites.
Hotels apply the BRG policy, to take consumers to book straightforwardly via their own website, as an alternative of the third party OTA. OTA’s are of path giving the same pledge as they want to persuade customers to book their hotel stay with them.
The policy in common outlines that if within 24 hours of making a reservation, a customer finds a lower hotel rate for the same hotel, room type and reservation dates, and tender a competent guarantee form, the hotel should equivalent the rate and give you an extra concession on the room.
The best rate is of course relative, as it does not have to be lesser, the same rate is also the best in this case.