What is the definition of Boutique Hotel in the hotel industry?
A Boutique Hotel is a small and friendly hotel, halt in a stylish decor with a personal memorandum. It has a unique charm and distinguishes itself from other hotel varieties. It is true to its legacy; it provides visitors with great and ultra-personalized amenity and is typically situated in an up-to-the-minute urban location.
The term was used primarily in USA and the UK. While the first boutique hotels were unlocked in London and San Francisco in 1981, the term ‘boutique’ was born when in 1984, when Ian Schrager and his business partner Steve Rubell opened together the Morgan’s Hotel in New York City, comparing it to a ‘boutique’.
While it is not a specific hotel group, a boutique hotel can be defines by its characteristics:
- Size: Small and compact with 10 to 100 rooms, with sense of intimacy and pleasure
- Individuality: Has to be unique with a character
- Design: Construction and interior design are unique and upscale. Décor, aesthetics’ and care to detail, often a theme are typical for a boutique hotel.
- Character: Has an independent essence. Fun and jazzy, cool and offbeat.
- Location: Usually located in the most hip and fashionable urban areas. In trendy, lively, up-and-coming places or in high-end housing neighbourhoods.
- Culture: True to their heritage they celebrate the homegrown flavour.
- Service: Exceptional and highly personalized service is vital for boutique hotels.
- Gastronomy: Hip, trendy and locally-obtained. High quality, authentic cuisine
- Clientele: Is discrete and hip as the hotels themselves. From Baby-Boomers to Millennials. They are smart, fashionable and attractive.