Business Mix

What is the definition of Business Mix in the hotel industry?

The term business mix indicates to the in general mix of visitor types that make up the clientele staying at a hotel. The business mix varies from hotel to hotel, the most regular is a business mix is found in central city hotels and is a mix of both free time and business guests. While a meeting hotels business mix will typically consist of business clientele, a beach resorts business mix mainly is made up by spare time travellers.

Knowing the business mix of a hotel is significant. By knowing and deliberately establishing a diverse business mix, consisting of several traveller types, a hotel is able to stay beneficial even when one traveller type falls out due to external reasons. For example if the weather at a summer city destination turns out badly, business travellers will still visit the hotel as their principle of travel differs from the leisure traveller. Though deliberately creating variety in the business mix of a hotel, a hotel manager is able to stay beneficial even when sudden changes in the surrounding end up reducing the amount of one type of traveller.

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