What is the definition of B2C in the hospitality industry?
Known as Business to Consumer/ Customer is a word that refers to the sale of goods or services to personage customers and/or guests to create a profit. B2C is the most common way that hotel sales are made, which is why it is significant to target this demographic when publicity and promoting a hotel.
B2C customers are independent and/or free time visitors and are more likely to stay for longer periods of time, spend more on extra services and pay for room upgrades. More B2C customers also book rack charge than B2B guests, and do not involve a corporate or business booking discount. Business to Customers guests do not have extra negotiated terms when staying at a hotel like a B2B hotel guest contract. These guest’s finical transactions are easier and done promptly upon check out, where in B2B, the expenses may come at the end of the year or month after numerous people, booked during the business, have left.
On the other hand, B2C guests are not always definite, while B2B hotel reservation contracts are. To join B2B guests, higher promotion budgets might be mandatory to produce sales and leads for a hotel. B2B are more product ambitious and need more energy for a single sale.