What is the definition of CRS in the hotel industry?
CRS abbreviates for: Central Reservations System. It is a computerized reservation software utilized to uphold the hotel information, room inventory and rates, to administer the reservation and process. A CRS provides hotel room rates and accessibility for many diverse distribution channels such as the GDS, IBE, OTA, 3rd party sites etc.
Fundamentally speaking it is an application with a variety of functionalities to supervise a hotel’s distribution / bookings. We can also call it a database distribution arrangement, since the CRS of a hotel relocates data to the distribution channels. This way hotels are able to attain travelers and travel managers on a worldwide scale. Bookings are made by means of multiple sources (OTA, travel agencies, the IBE on the hotel’s own website), and all reservations sources will materialize in the organization via edges.
Its main purposes are: Management of room allocations (of single properties and hotel chains) as well as manage and monitoring of rates and accessibility in the distribution channels.
A CRS is helpful for a hotel because it allows reservations to be checkered and booked with a simple exploration. It also permits revenue managers or face agency managers to easy amend the cost corresponding to insist for multiple distribution channels and platforms at the parallel time. It is kind of a task control software for hotel distribution.