Channel Management

What is the meaning / definition of Channel Management in the hospitality industry?

Channel Management (also Multi-Channel-Management) refers to the methods and systems used by hotels in line with their sharing policy. This management technique comprises content management as well as data settlement in a range of allotment channels. It means the modernization of the hotel information, of room charges and availabilities across all delivery channels, such as hotels website, third parties (OTAs, IDS, ADS) and the CRS/GDS.

Effective channel management answers should recover efficiency by providing a consolidate way to manage multiple channels.

In other words: Using a Channel Manager is a elegant way to save time and shun errors. There is no need to inform dozens of extranets physically, as nowadays you can do that just from one system: Your Channel Manager.