What is the definition of Consortia in the hospitality industry?
Consortia are Associations or Marketing associations which connect jointly small to medium sized self-governing travel society to leverage purchasing power and marketing chance. The consortia rate is conferred between the hotels and travel organizations and is only accessible to thin consortia. The merits for a Hotel operational with Consortia are: Greater booking potential: travel agents first look at contributing hotels when choosing the right chattels for their clients High-yield trade: travel agents usually make higher average daily rate (ADR) bookings Increased bookability: greater skill in the GDS by being able to use the Consortia’s negotiated rate code Increased visibility: extra disclosure in agency marketing collaterals, databases, communications, etc. endorsing the Consortia’s hotel programmes