What is the definition of Direct Connect in the hotel industry?
Direct Connect is a synonym of Interface. A point where two systems or organizations, get together and act together.
In the tourism/hotel industry Direct Connect is a technical link that interchanges and harmonizes data diagonally multiple distribution channels, such as amid a Hotel CRS (or PMS) and OTAs.
A commonly used typical crossing point is the so called XML, which facilitates real-time, two-way contact link between a hotels reservation system and a third party (for direct rate and availability updates). It means that the OTA reservations are then by design sent to the hotel via the CRS / PMS.
The benefit of direct links is reduced preservation for rates and availabilities. Meaning reduced workload and minimization of human errors.