Dual Brand Hotels

What is the definition of Dual-Brand Hotels in the hospitality industry?

Also referred to as two pack hotels, dual-brand hotel is a name used to define a property that combines and houses two hotels which operate separately. Usually these types of hotels combine two brands from the same group. The economic advantage of this set-up is that both hotels can cater to one demographic particular to their offerings but are able to share resources like back of house businesses. By sharing many resources and expenses, the Dual Brand hotels can lessen their operational costs drastically. The most popular combinations of brands are of select-service and expanded-stay hotels under one roof. The dual-brand prototype extends designers and owners a chance to control a larger market share, boosting potential cash flows and producing a greater return to the land.

 

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