What is the definition of E-commerce in the hotel industry?
E-commerce is also recognized as Electronic Commerce (or EC). It mentions to commercial transactions steered electronically on Internet. It means usually any system of business transaction in which the parties communicate electronically rather than by corporal exchanges or direct physical interaction. There is a wide variety of online business activities such as online marketing, social media management, hotel online bookings, etc. E-commerce in the travel industry brings a parallel idea. Its emphases on the simulated and electronic marketplace in linking with online sales. Especially in the hospitality online business plays a significant role. The trade and service relationship between the hotel and their visitors and partners is mostly based on sales made via the hotel’s website and the companion OTAs.