What is the definition of Group Rate in the hotel industry?
Hotels that often agree to bookings from groups can present reservations at a particularly negotiated price. This is called a Group Rate.
You might be speculating how many people (and therefore how many total rooms!) are concerned for a booking to be classified as a ‘group booking’? Well, the answer is typically five rooms or more. It is rather rare that a hotel will agree to a group booking, and therefore offer a compact Group Rate, for less than five rooms.
Group Rates are helpful for both hotels and consumers. The group can preserve rooms (and perhaps take benefit of everything in-house that a hotel has to offer, at a discounted price), and the hotel can look onward to certain capability during the period of the group’s stay, rather than being reliant upon changeable brief bookings from individuals, couples and families, which may be a lot, or quantity to none at all.
These are just some of the types of groups who could meet the criteria for a Group Rate at hotels around the world:
- Wedding parties
- Business groups