An index processes a hotel’s performance relative to an accumulated alliance of hotels (e.g., competitive set, market, submarket). We use indexes to measure performance in three key areas: occupancy, ADR and RevPAR.
An index of 100 means a hotel is capturing a fair share associated to the aggregated group of hotels. An index larger than 100 embodies is more than a fair share of the aggregated group’s performance. Conversely, an index less 100 reflects less than a rational share of the aggregated group’s performance.