A lifestyle brand is a brand that tries to represent the standards, aspirations, interests, attitudes, or opinions of a group or a culture for marketing resolutions. Lifestyle brands pursue to inspire, guide, and motivate people, with the goal of their products donating to the description of the customer’s way of life. As such, they are carefully connected with the publicity and other upgrades used to gain mind share in their target market. They often operate from an philosophy, eager to appeal a relatively high number of people and finally become a renowned social phenomenon.
A lifestyle brand is a philosophy made by a particular organization’s brand (Schmitt, 2012). An organization attains a lifestyle brand by concentrating on inducing an emotional connection with its customers, making a desire for a consumer to be affiliated with a specific group or brand. Furthermore, the customer will believe that their identity will be armored if they publicly subordinate themselves with a specific lifestyle brand, such as appearance by using a brand on social media.
As persons have different identities based on their particular experiences, choices or background (including social class, ethnicity or culture), an organization must comprehend to whom it guides its brand. By functioning off a lifestyle brand ideology, an organization’s final goal is to become a recognized social phenomenon.
Lifestyle brand publicizing uses market research to section target markets created on psychographics rather than demographics.