What is the definition of Lifestyle Hotel in the hotel industry?
Alike to a boutique or a luxury hotel, a Lifestyle Hotel is not a ‘proper hotel category’ but can be described through precise characteristics. Those characteristics are alike to a boutique hotel. They are both exclusive in their character and very unique. The attributes connected with a Lifestyle Hotel are: peculiar, cutting-edge, avant-garde, trendy, funky, charming.
The Boutique & Lifestyle Lodging Association (BLLA), gives the subsequent definition:
‘Lifestyle hotels are the next creation of boutique hotels. Driven by the chains, they borrow the best elements of boutiques – small, close and modern – and throw in advantages only a sequence can offer, like loyalty perks, constancy and economies of scale. As a result, lifestyle hotels are usually more reasonable and reachable than boutiques – and soon to be ubiquitous’.
Given this clarification we can say that lifestyle hotels are ‘franchised boutique hotels’.
According to a Delphi study (answers from varied specialists from the lodging industry) ‘boutique hotels are best characterized as small, fashionable hotels that offer high levels of service. Lifestyle hotels are explained as innovative and offer more of a private practice than so-called “branded” hotels’.