OCC (Penetration) Index

An index planned to measure a hotel’s stake of the segment’s (comp set, market, area, etc.) demand (demand = rooms sold).

(Hotel Occupancy / Segment Occupancy) x 100 = Occupancy Index

Fair share can be supposed of as the subject hotel’s “piece of the pie” in the market. For example, if there are 1,000 rooms in the modest set and the subject hotel has 100 rooms, the subject hotel’s fair portion is 10.00%. If the subject hotel accounts for 10.00% of the room nights made within the competitive set in a given time period, the subject hotel’s actual share equals its fair share, giving it an occupancy index of 100%.