Online Travelling Agency

What is the definition of OTA, in the hotel industry?

OTA abbreviates for: Online Travel Agency.

OTAs are online corporations whose sites allow customers to book numerous travel linked amenities directly via Internet.
They are 3rd party agents reselling trips, hotels, cars, flights, vacation packages etc. provided / organised by others.

Travel shopping via online agencies has become very prevalent nowadays. Particularly in the last-minute part and also because of the common usage of the smartphones. Today consumers are on-the-going and the benefit of a booking engine and the reservation descriptions provided by the OTAs is that it offers immediate payment and booking authorization.

Examples of the most commonly known OTAs are:

  • The Priceline Group (,,, KAYAK,, OpenTable)
  • Expedia, Inc. (,, Egencia, Hotwire, Trivago,,, Classic Vacations, Expedia CruiseShipCenters, Expedia Local Expert (LX), Wotif Group, Travelocity)
  • TripAdvisor Inc (
  • Opodo (

Synonyms for OTA are Alternative Distribution System (ADS) and Internet Distribution System (IDS).