What is the definition of Price Match Guarantee (PMG) in the hotel industry?
PMG is small for Price Match Guarantee. It is something that all hotels looking for to critically struggle should think offering. What’s more, customers love it! Why? Because they can make bookings knowing that they are getting rooms and maybe other amenities without paying more than completely essential.
In Hospitality, hotel bookings, products, services and particular offers are promoted and sold crossways numerous channels, including:
Hotels themselves – during offline printed marketing substance, and internet endorsement: their website, blog, online competitions, etc.
OTAs – Online travel agencies, of which there is a great quantity
High Street travel agencies – still relevant, but always struggling against online agencies to win business these days
Social Media platforms – Facebook , Twitter, YouTube…
The channel that can present the lowly rate, or match the lowest accessible rate, will, of course, usually win the business. If a hotel offers a Price Match Guarantee by its brand website (or printed marketing material), it will hit to the business other channels in the interior or outside its own distribution channel system. But only if it keeps its guarantee, of course!