Private Label Chain Code

What is the definition of Private Label Chain Code, in the hotel industry?

Private Label Chain Code is a 2-letter code, which is used mostly by the GDS to recognize chain operated hotels. Alike to a 3-letter code used in the aviation to recognize airports, many hotel chains and hotel groups have their own Private Label Chain Code.

The GDS chain code is a significant sales tool within marketing programs. The main profit is building brand consciousness and credit across distribution channels.

With a confidential chain code marketers can center on promoting the exclusive distinctiveness of its members’ properties to the GDS and other electronic distribution channels and industry partners. It strengthens the brand’s visibility and convenience, allowing travel consultants to conveniently situated and book the group’s properties across all GDSs. Agents who know the GDS code frequently glance for properties scheduled with it first.

A Private Label Chain Code authorized to manage marketing messages and promote chain standards and loyalty programs for the properties. It reinforces the admission to the travel agency society and therefore the general booking potential.

The Private Label Chain Code is commonly used by chain hotels rather than autonomous hotels.