What is the definition of Transient in the hospitality industry?
At most hotels, guests fall into two main groupings: group and non-group. Among the non-group group are Transient Travellers: these are guests who are mainly on-the-move and pursue short (and often vital!) hotel-stays.
Transient travellers can include:
- Walk-in people
- Guests with a last-minute reservation, and/or
- Merely individual guests needing a short stay at the hotel
Such guests are usually not looking for anything more than a simple amenity: a clean and easy room for the night, and a nice breakfast in the sunrise. Usually, rooms with a bath/shower, telephone and TV usually serve (i.e. rather than suites etc.) for clients, with some overnight-staying guests perhaps wanting to take benefit of some existing in-house hotel services, such as laundry and pressing.
When determining whether to accept passing guests or groups, a hotel must assess which will yield the maximum revenue. A group reservation, where twenty rooms are booked for five nights in a row, may seem like an attractive proposal to a hotel’s revenue management team, but in actual fact there may be more productivity overall in refusing the group booking to leave rooms existing for transient guests instead. The finest way to make this judgment is to utilize a Displacement Analysis tool.